Netflix has entered into an agreement to acquire the artificial intelligence startup InterPositive, founded by the renowned actor Ben Affleck. According to sources, the total value of the deal, including future payments, could reach $600 million.
This is reported by Business • Media
“The total value of the deal could reach $600 million, considering future payments.”
Part of the funds will only be paid if the company achieves certain results, while the initial payment, according to informed sources, is less than the maximum stated amount. This acquisition could become one of the largest investments in the field of artificial intelligence among Hollywood studios in recent years.
Application of InterPositive Technologies in the Film Industry
InterPositive specializes in developing artificial intelligence tools that significantly ease and accelerate the editing of film materials. Their solutions allow directors to modify already filmed scenes, for example, by removing unnecessary objects from the frame or changing backgrounds without additional shooting. Such innovations are already being integrated into production processes: director David Fincher utilized the startup’s technologies while creating the film “The Adventures of Cliff Booth” starring Brad Pitt.
Netflix intends to use InterPositive’s developments to enhance its approaches to film content production, including movies and series, which will significantly increase process efficiency and reduce costs.
AI in Hollywood: Trends and Concerns
Interest in artificial intelligence in the Hollywood industry is continuously growing. Leading studios, including Amazon and The Walt Disney Company, are actively implementing innovative solutions in their production. Amazon has already formed a special team to develop AI in the film sector, while Disney has begun commercial collaboration with OpenAI.
However, the spread of artificial intelligence raises significant concerns among creative professionals. They express fears that automation may lead to job reductions, and the training of models could result in the use of others’ materials without proper compensation for the authors.
Ben Affleck emphasizes that he created InterPositive as a tool for directors that learns exclusively from the materials of a specific project and does not generate new films without prior content. According to sources, the company was founded with the support of the investment firm RedBird Capital Partners. After several years of working on the technologies, the startup began attracting investments in 2025, and Netflix soon considered the possibility of integrating the product into its own production processes.
It is worth noting that by the end of 2026, the annual Forbes ranking featured 45 new billionaires whose fortunes are linked to the development of artificial intelligence.