Consensys CEO and Ethereum co-founder Joseph Lubin announced the preparation for the launch of new tokens for the company’s products. In particular, he noted that MetaMask and other company services may receive their own tokens as part of the product protocolization strategy.
This is reported by Бізнес • Медіа
Protocolization Strategy and Launch of Linea
Joseph Lubin emphasized that Consensys has a short- and medium-term strategy that involves the protocolization of existing products and the launch of new initiatives. Tokens are necessary for implementing this strategy, as they will play a key role in the development of Web3 protocols. The first project to receive a token will be Linea, which, according to Lubin, will launch soon.
“We have a short- and medium-term strategy. It involves the protocolization of our current products and other initiatives. And Web3 protocols require tokens. The first will be Linea. Soon. There will be more to come,” said Joseph Lubin.
What Are the Prospects for MetaMask?
Consensys is the developer of the popular cryptocurrency wallet MetaMask, and the potential launch of a token for this product has become a topic of discussion in the crypto community. Previously, in May 2025, MetaMask co-founder Dan Finley also speculated about the possibility of issuing a token amid easing regulations in the U.S.
Thus, the launch of tokens for Consensys products, including MetaMask and Linea, could be an important step for the company’s integration into the Web3 ecosystem and the further development of its services.