Eric Trump, co-founder of World Liberty Financial and son of U.S. President Donald Trump, has confirmed that the company is working on a project to tokenize a building currently under construction. The use of the USD1 stablecoin will allow investors to purchase shares in real estate directly, without the involvement of banking institutions.
This is reported by Business • Media
Tokenization as a New Tool for Investors
Eric Trump emphasized that through tokenization, private investors will gain the opportunity for micro-investments in real estate projects that were previously only accessible to large players. This model not only allows for the purchase of equity tokens but also provides additional benefits, such as exclusive services or special privileges in hotels.
According to him, the project will be part of World Liberty Financial’s strategy aimed at combining cryptocurrency infrastructure with traditional financial mechanisms. Trump believes that tokenization has the potential to democratize investments, making them accessible to a broader audience.
“If I want to build a hotel in New York or Dubai, why do I need to go to Deutsche Bank? Why can’t I go directly to people?” he stated, describing the idea of selling micro-shares starting at $1000.
Development of Crypto Infrastructure and New Financial Services
Eric Trump’s statement came after his partner Zak Witkoff’s presentation at the Token2049 conference in Singapore, where plans were announced to transfer part of the Trump family’s real estate onto the blockchain.
At the same time, World Liberty Financial, founded in 2024, is actively developing its own payment infrastructure. The company is preparing to launch a debit card and mobile app that will allow the use of the USD1 stablecoin for daily financial transactions.
Previously, World Liberty Financial announced the launch of the WLFI token on the Ethereum blockchain. Starting from September 1, 2025, investors will receive 20% of their allocations, while the remaining 80% will be unlocked later through community voting decisions.
Additionally, the company has already proposed a mechanism for the buyback and burning of WLFI tokens, which is expected to enhance their stability and attractiveness to investors.