Major American companies, including Walmart, Amazon, and Expedia Group, are actively exploring the possibility of launching their own stablecoins in the United States. These projects could represent a significant breakthrough for the digital asset market and change the approaches to online payments in both retail and travel sectors.
This is reported by Бізнес • Медіа
Regulatory Conditions and Launch Prospects
The plans to launch stablecoins are directly dependent on the passage of the Genius Act, which aims to create a clear regulatory framework for the circulation of stable digital currencies in the U.S. This legislative initiative could potentially allow companies to bypass traditional payment networks and significantly reduce costs associated with card transaction fees, which experts estimate could save billions of dollars annually.
“If implemented, retailers will be able to bypass traditional payment networks, saving billions of dollars in fees.”
On June 11, 2025, the U.S. Senate voted to advance the GENIUS Act, bringing new rules for stablecoins closer to approval. According to sources, Amazon is considering creating its own token that could be used for online purchases on its platform. Walmart, for its part, is lobbying for amendments to the Genius Act aimed at enhancing competition in the credit card sector.
Market Potential and International Experience
In addition to launching their own stablecoins, companies are also considering the use of existing stable tokens to optimize payment processes. Similar steps are being observed at the international level: for example, Alibaba Group’s subsidiary, Ant Group, plans to obtain licenses for issuing stablecoins in Hong Kong and Singapore.
Overall, the initiatives of leading corporations demonstrate a high level of interest from businesses in implementing digital payment tools and could significantly impact the financial landscape in the U.S. and beyond.