The blockchain technology has firmly established itself in the sports sector, transforming from a marketing tool into a fundamental infrastructure for managing tickets, personal data, rights, and fan engagement. Currently, blockchain enhances the efficiency of stadiums and sports venues worldwide. This was emphasized by Dima Saksonov, founder and CEO of Atleta Network.
This is reported by Business • Media
Blockchain in Sports: New Opportunities and Market Growth
Blockchain systems are actively used in sports leagues, teams, and venues for ticket verification, identification, and rights management. This has made sports one of the main areas for the widespread adoption of this technology. According to Saksonov, such innovations help prevent ticket fraud, automatically establish sponsorship contracts, and ensure data transparency for scouting and fantasy leagues.
Analysts predict significant growth in the market for blockchain solutions in sports: from $2.05 billion in 2024 to $10 billion in 2035. The technology is gradually becoming invisible to the end user, as it operates in the background without altering the familiar experience for sports fans.
“This cycle, blockchain teams are offering ready-to-use modules for ticket verification, identification, and settlements. This allows leagues to integrate systems directly into stadium operations, opening new revenue streams and deepening fan engagement,” emphasized Saksonov.
Technological Trends and Partnerships in the Global Market
Among the key cases is the blockchain platform Chiliz, which in September 2025 acquired a 51% stake in the esports organization OG Esports, strengthening the position of digital assets in the sports industry.
Moreover, the development of fintech in sports is happening through blockchain betting and prediction services. Platforms like Kalshi and Polymarket are already integrated into the sports industry. The National Hockey League (NHL) has entered into licensing agreements with these services, allowing the use of League branding and promoting the services during matches. This is the first such agreement in the blockchain betting sector.
Polymarket plans to return to the U.S. market by the end of November 2025, focusing particularly on the sports segment. Meanwhile, Kalshi is facing restrictions in New York State, having filed a lawsuit against the local regulator, as the company has approval from the U.S. Commodity Futures Trading Commission.
Another notable example of blockchain integration into popular culture is the Truth Social initiative from Trump Media and Technology Group. The social network is launching the Truth Predict product in partnership with Crypto.com, allowing users to place contracts on predictions regarding political, economic, and sports events. Beta testing of this platform will begin soon.
Overall, prediction market betting services are becoming serious competition for traditional online bookmakers, gradually changing the approach to sports gambling.