Paris-based Blockchain Group has announced its intention to raise approximately $340 million to expand its Bitcoin reserves. Currently, the firm owns 1,471 BTC, which is worth over $158 million at the current exchange rate, and positions itself as the first European company actively investing in Bitcoin as a strategic asset.
This is reported by Business • Media
New Funding Round and Its Features
The company plans to conduct the funding through an at-the-market (ATM) model, which is widely used in the United States. Under this scheme, shares are sold at market conditions, with the company’s counterparties acting as initiators of the transactions. The number of shares that can be sold in a day does not exceed 21% of the company’s daily trading volume, ensuring stability and preventing market pressure.
Pricing within this model is based on the higher of two prices—the closing price of the previous day or the weighted average price for the day. This approach allows Blockchain Group to gradually increase its stake in Bitcoin without provoking sharp market fluctuations. Experts believe that this structure is particularly attractive to institutional investors, as it optimizes the process of investing in cryptocurrencies.
Activity in the Bitcoin Market and International Context
On June 3, 2025, Blockchain Group made a significant Bitcoin purchase amounting to $68 million. This drew attention to the company’s strategy, which focuses on the gradual accumulation of the digital asset, especially amid market consolidation.
At the same time, in the United States, MicroStrategy announced its intention to raise nearly $980 million for new Bitcoin purchases, which is four times its previous targets. According to experts, such activity indicates a growing interest in Bitcoin as a long-term investment tool among major market players.
Additionally, it has been reported that the Japanese company Metaplanet plans to invest $5.4 billion in Bitcoin as part of the 210 Million Plan, marking a record fundraising effort for the cryptocurrency sector in Asia.
“The initiative reflects the growing strategic Bitcoin purchases in Europe and the U.S., experts believe.”
In this context, analysts note that large institutional investors are increasingly viewing Bitcoin as a key component of their investment portfolios, contributing to the further development of the cryptocurrency market.