The Polymarket platform, specializing in prediction markets, has officially confirmed the launch of its own POLY token and the implementation of an airdrop. This was announced by the company’s Chief Marketing Officer, Matthew Modabber, who emphasized that the demand for such tools is steadily increasing.
This is reported by Business • Media
Launch of POLY Token and Airdrop Plans
According to Modabber, the company has long considered the possibility of launching a token but pays particular attention to the quality of the product and its long-term benefits for the community. He noted that it is important to ensure real utility and longevity for the token, as both the Polymarket team and industry users expect this.
“We want this to be a token with real utility, longevity, and to exist forever, right? That’s what we expect from ourselves, and that’s what I think everyone in this space expects from us.”
The Chief Marketing Officer also highlighted that while the technical capability for releasing POLY is already in place, the company is not rushing the launch. The primary focus is currently on the rollout of the Polymarket application in the U.S. The platform has already received the necessary approval to operate after a temporary suspension in 2022 due to regulatory issues.
Market Activity and Investment Prospects
Polymarket is demonstrating record dynamics: just last month, the trading volume on the platform reached $1.4 billion. Competitors are also showing significant results – the number of contracts on the prediction markets Kalshi exceeded 2.5 billion. The POLY airdrop is expected to be tied to users’ trading activity: the most active traders may receive larger rewards.
The platform is actively attracting institutional capital and partners. Reports indicate that Polymarket is negotiating to secure new funding, which could raise the company’s valuation to $15 billion. In September, Polymarket received $2 billion in investments from Intercontinental Exchange – the parent company of the New York Stock Exchange, bringing the project’s valuation to $9 billion. In June, the funding round was led by Peter Thiel’s Founder’s Fund, after which the company’s valuation stood at $1.2 billion.
Among other strategic moves is a multi-year licensing agreement with the National Hockey League, which will allow Polymarket to expand its presence in the sports segment.
Comments from the company’s leadership have sparked lively discussions among traders and market participants, as the launch of POLY and the airdrop could significantly impact the ecosystem of prediction platforms.