Ton Foundation, in partnership with investment firm Kingsway Capital Partners, has announced plans to establish a new treasury company aimed at creating a reserve of the cryptocurrency Toncoin totaling at least $400 million.
This is reported by Business • Media
Establishment of the Company Using PIPE Model
According to informed sources, the new structure will be organized under the private investment in public equity (PIPE) model. This approach allows a public company to place shares among a limited group of investors, enabling it to raise significant funds for financial strategies. One of the key investors will be Kingsway Capital itself, led by Manuel Stotz — the current president of Ton Foundation. It is known that neither Stotz nor representatives of the company have provided official comments on the project at this time.
“Financial support is being provided by Cohen & Co, which previously worked on a larger $1.5 billion deal to create a similar structure related to Ethereum. Cantor Fitzgerald — one of the key companies in the field of public crypto holdings — has also shown interest in the project.”
Market Impact and Prospects for Toncoin
The growing interest in such investment initiatives is driven by the successes of companies like Strategy (formerly MicroStrategy), founded by Michael Saylor. Over the past five years, shares of this company, which actively invests in Bitcoin, have increased by more than 3400%. Following this, over a hundred organizations began implementing similar schemes for owning cryptocurrency assets through the stock market.
The new project by Ton Foundation aims to adapt this model by concentrating assets specifically in Toncoin. Analysts note that the formation of such a reserve will strengthen the institutional presence of Toncoin, opening new investment opportunities through the public market, especially for investors in the U.S.
Despite the fact that TON is officially not connected to Telegram, the token’s price remains sensitive to any news about the messenger and its founder Pavel Durov. As of July 2025, Toncoin ranks among the top twenty largest cryptocurrencies by market capitalization, which stands at $7.7 billion. At the same time, since the beginning of the year, its value has decreased by nearly 40% amid the rise of Bitcoin and the active development of Telegram.
Experts predict that the initiative by Ton Foundation could serve as a catalyst for broader institutional recognition of Toncoin and the creation of new channels for investing in this token through the traditional stock market.