Cryptocurrencies are becoming an increasingly popular investment tool among Ukrainians. According to a study conducted by the international company Ipsos and the cryptocurrency exchange WhiteBIT, digital assets have made it into the top five most common financial instruments alongside bank accounts, deposits, and real estate.
This is reported by Business • Media
A Quarter of Ukrainians Have Already Invested in Crypto Assets
The survey covered 650 financially active respondents aged 18-65 from cities with populations over 100,000 (excluding temporarily occupied territories and combat zones). According to the data obtained, 25% of respondents already have experience investing in cryptocurrencies, while another 23% plan to do so in the near future. Thus, nearly half of financially active Ukrainians view digital assets as a promising tool for saving and growing their funds.
“Interest in cryptocurrencies as an effective investment tool is growing worldwide. Users choose digital assets due to their relatively high profit potential, the ability to diversify their portfolio, and the absence of inflation factors. Furthermore, thanks to technological innovations and regulatory initiatives, trust in this asset class is continuously increasing,” emphasized Volodymyr Nosov, founder and president of WhiteBIT.
According to Nosov, crypto deposits are becoming one of the most popular products, as they allow not only for saving but also for growing savings due to attractive yields.
Factors of Popularity and New Investment Trends
The study also revealed that for most Ukrainians, cryptocurrencies have ceased to be merely a trading tool. The main ways they are used include:
- trading — 57%;
- long-term storage of assets — 52%;
- protection of savings from inflation — 51%;
- daily financial operations and transfers.
Due to their multifunctionality and independence from traditional banking structures, cryptocurrencies are becoming particularly sought after in conditions of military instability and limited access to traditional financial services.
At the same time, 60% of respondents believe that special knowledge is necessary for full use of digital assets.
“In fact, access to information is now extremely easy — most platforms have quality educational materials and videos,” emphasized WhiteBIT.
Additionally, the survey highlighted three key trends in modern investing among Ukrainians: active portfolio diversification, a desire for financial independence from government and banking institutions, and a growing interest in financial education and studying blockchain economics.
Overall, Ukrainians are transitioning from simply storing funds to actively investing. Digital assets are no longer perceived as something unusual and are gradually becoming a familiar part of the investment portfolio alongside real estate, currency deposits, and government bonds.
It is worth noting that in 2025, Ukraine topped the global ranking for the level of crypto activity among the population across 151 countries.