The Polish clothing brand Sinsay, part of the LPP Group, has announced an ambitious business strategy aimed at doubling the number of stores and revenues between 2025 and 2027. To achieve these goals, the company plans to open about ten new retail locations daily in various countries around the world.
This is reported by Business • Media
Global Expansion of the Sinsay Network
As part of the new strategy, on May 22, Sinsay simultaneously opened ten new stores in eight countries: Greece, Croatia, Romania, Poland, the Czech Republic, Hungary, Kazakhstan, and Bosnia and Herzegovina. The brand, which specializes in affordable clothing, has been operating in the market since 2013. By the end of October 2024, the Sinsay network is expected to have 1,230 stores, which is 323 more than the previous year.
“The clothing brand Sinsay, owned by the Polish retailer LPP Group, has announced a new business strategy to increase the number of stores and revenues by 100% from 2025 to 2027. To achieve this goal, the network is prepared to open about 10 new stores per day in various countries.”
Dynamic Development of Sinsay in Ukraine
In Ukraine, Sinsay is demonstrating one of the fastest growth rates among all retail chains. Currently, there are 256 Sinsay stores operating in the country, with 50 new locations opened just this year. In comparison, last year saw the opening of 100 new brand stores across various regions of Ukraine. No other chain in the Ukrainian market is showing such rapid expansion.
A distinctive feature of Sinsay’s development strategy is its expansion not only into large shopping malls but also into street points and standalone buildings in smaller towns. LPP Group has not yet disclosed specific further plans for operations in Ukraine, but emphasizes its intention to continue actively developing the network in the country.