In 2025, an increasing number of small companies are turning to buying bitcoins, using capital raised in the stock market for this purpose. This trend is driving up the value of their stocks, attracting the attention of speculators and raising concerns among analysts about the formation of a potential financial “bubble.”
This is reported by Business • Media
Expansion of MicroStrategy’s Strategy Among Small Businesses
The wave began with MicroStrategy, which has transformed into a significant corporate reserve of bitcoins and currently holds 597,325 BTC. Its approach has been emulated by dozens of smaller companies, such as the Spanish coffee chain Vanadi Coffee. After announcing the purchase of 69 BTC, its shares, which had previously experienced a significant decline in 2024, doubled in capitalization. Despite its unprofitable core business, Vanadi Coffee has stated its intention to accumulate 10,000 BTC, similar to the Japanese company Metaplanet.
In a press release, the company emphasizes “asset diversification,” although most corporate treasurers still consider cryptocurrency unsuitable for transactions and payments.
Market Threats and a New Wave of Speculation
Analysts compare the current trend to the NFT boom and the hysteria surrounding ICOs from previous years, highlighting that this time public companies are actively involved in the process, creating additional risks for market stability. In the event of a sharp price drop, this could lead to mass forced asset sales.
Experts argue that the 3000% increase in BitMine Immersion’s shares after transitioning to Ethereum demonstrates how speculative the trend is.
Examples include the marketing company SharpLink Gaming purchasing over 176,000 ETH for around $463 million and GameSquare creating a $100 million reserve in Ethereum. Proponents of this strategy view it as a manifestation of market self-regulation, arguing that if there is demand, companies should respond. At the same time, large corporations, including Microsoft, are currently refusing to add bitcoin to their corporate balances.
Entrepreneur Anthony Scaramucci notes that such a trend can disappear as quickly as it emerged. Analysts warn that companies with weak financial positions that buy overvalued tokens could crash the entire cryptocurrency market in the event of mass liquidations. Moreover, the integration of crypto companies into the traditional financial sector through banking licenses only exacerbates these risks.
Previously, Glassnode analyst James Check suggested that the strategy of holding bitcoins in corporate reserves could quickly lose relevance in the current market conditions.