The British company The Smarter Web Company has made another significant investment in Bitcoin, purchasing 230.05 BTC for £17.96 million (equivalent to $24.7 million at the current exchange rate). As a result, the company’s portfolio has grown to 773.58 BTC, allowing it to rise to the 36th position in the ranking of public holders of this cryptocurrency.
This is reported by Business • Media
Bitcoin Treasury Development Strategy
The Smarter Web Company, which specializes in web design services, officially adopted a Bitcoin treasury strategy in April 2025. The company believes that Bitcoin will become the foundation of the future financial system, which is why it is increasing its investments in this asset.
From the previous large Bitcoin purchase at the end of June 2025, the average cost of one BTC for the company was £78,103 ($107,561). In total, The Smarter Web Company controls 773.58 BTC worth £60.35 million ($83.1 million), with an average purchase price of $107,449 per coin.
Financial Indicators and Stock Dynamics
As of today, Bitcoin is trading at $106,542, which means a temporary realization of unrealized losses for the company due to the drop in price relative to the average purchase price.
“At the time of writing, Bitcoin is trading at $106,542. This means that The Smarter Web Company’s portfolio is in the zone of unrealized losses.”
The report notes that the company has additional cash reserves of £38 million ($52.33 million) that it may invest in Bitcoin in the future.
The shares of The Smarter Web Company are listed on the Aquis exchange; however, there has been no significant market reaction to the news: on the weekly chart, the shares show a decline of 40%. Meanwhile, there is a slight increase in over-the-counter markets — the share price has risen by 0.93% in the last day.
According to the Bitcoin Treasuries service from Bitbo, the company ranks 36th among the largest public holders of Bitcoin, trailing behind the Chinese company SOS Ltd., which has 802.8 BTC on its balance sheet.
