According to the analytical service HotelMatrix, in the first quarter of 2025, the Ukrainian hotel sector is showing significant revitalization in price growth and tourist attendance in key regions. This indicates the recovery of the tourism industry after a period of difficulties and increased demand in the domestic market.
This is reported by Business • Media
Rate Increases in Key Tourist Centers
In Kyiv, the average room rate continues to rise due to high demand for international and business events. In the first three months of 2025, the room rate increased: in January to ₴2,552 (+14%), in February – to ₴2,590 (+17%), and in March – to ₴2,548 (+15%).
Lviv is experiencing a trend of rising average rates, which increased by approximately 11% in the first quarter compared to the same period last year. Odesa is also demonstrating a high rate of price growth for hotel rooms, with fluctuations ranging from 21% to 24% in different months.
Record Price Increases in Ivano-Frankivsk Region
The spike in hotel prices in Bukovel reached 70% in one of the months due to high demand: in January – to ₴9,720 (+30%), in February – to ₴7,774 (+69%), and in March – to ₴5,458 (+29%).
This record price increase indicates active demand for the hotel sector in the region, contributing to the rapid recovery of the tourism business in Ukraine. The recovery of domestic tourist demand and the stabilization of the economic situation create favorable conditions for further development of the hotel industry.