In 2025, an increasing number of financially struggling companies are actively buying Bitcoin to boost their stock prices. Experts warn that such a strategy could create market risks similar to a financial bubble.
This is reported by Business • Media
Company Activity in the Bitcoin Market
In recent months, many companies have decided to invest in Bitcoin to enhance investor confidence and stimulate the growth of their stocks. For instance, French semiconductor manufacturer Sequans Communications, after a failed contract, opted to raise additional capital and invested $384 million in Bitcoin. This led to a 160% increase in the company’s stock. The Bitcoin portfolio of Sequans Communications has now reached 2317 BTC, valued at approximately $270 million.
“Today, I am 100% convinced that Bitcoin is here to stay,” said Karam.
A significant influence on the choice of this strategy was the example of Michael Saylor — a well-known Bitcoin evangelist whose company, Strategy, has been regularly purchasing the first cryptocurrency since 2020. Just last week, Strategy acquired $2.5 billion worth of Bitcoin, marking one of the largest purchases in the company’s history. Over five years, its stock price has increased by more than 3000%.
Mass Investments and Market Risks
According to Architect Partners, by August 5, 2025, 154 public companies worldwide have already raised or plan to raise $98.4 billion for the acquisition of crypto assets. Previously, only 10 companies had made investments of such scale. Among the new players in the market are biotechnology firms, hoteliers, electric vehicle manufacturers, vape producers, and gold mining companies.
In July, Donald Trump’s media company also raised $2 billion for investments in Bitcoin and related assets. The popularity of such strategies is explained by record Bitcoin prices and stock indices, as well as restrictions on cryptocurrency investments in several countries. In the UK and Japan, where crypto ETFs are banned, investors use shares of “treasury” companies as an alternative way to hold crypto assets.
At the same time, analysts warn of a potential market crash due to excessive interest in such investments. Some experts compare the current situation to the internet bubble of 1998.
“This can be compared to the internet bubble of 1998,” believes Brian Estes, CEO of Off The Chain Capital.
Natixis CIB expert Eric Benoit also points out the systemic risks for the entire cryptocurrency ecosystem in the event of a Bitcoin price crash. Investors are willing to pay significantly more for company shares than the value of their own cryptocurrency reserves. For example, the American company KULR Technology has a market capitalization of $198 million with losses of $9.4 million in the first quarter of 2025, yet it owns 1021 BTC worth over $120 million.
Some companies are already using Bitcoin as collateral for new financial services, including lending. Such operations have already led to high-profile crashes, particularly during the market crash of 2022 and the bankruptcy of the FTX exchange. In May 2025, Cantor Fitzgerald provided loans secured by Bitcoin for the FalconX and Maple Finance projects, and in July, Block Earner launched mortgage lending secured by Bitcoin in Australia.
Despite the warnings, investors are eager to capitalize on the market boom, but even the participants themselves acknowledge that the scenario could unfold dramatically.
“This will end badly; it will end in a bubble. Just as quickly as they rose, they can fall,” says Estes.
Additionally, Hong Kong-based company DDC Enterprise Limited has announced its intention to acquire 10,000 BTC by the end of this year.