At the end of April 2025, Binance launched the Alpha Points program, which significantly impacted user activity and trading volumes in the exchange’s cryptocurrency wallet. Thanks to this initiative, as well as the ability to trade with no fees, Binance Wallet’s share among all cryptocurrency wallets exceeded 80%.
This is reported by Бізнес • Медіа
On May 8, 2025, Binance Wallet’s share was approximately 80% in terms of transaction volume. Experts note that this was the result of both zero fees and the Alpha Points program.
“@BinanceWallet has dominated the Web3 wallet market, now holding an 80% market share, driven by recent Alpha Points transaction activity.”
According to Dune Analytics, Binance Wallet’s share was only 20% at the beginning of April 2025, while OKX Wallet held 6.7% of the market. However, as of May 7 and 8, Binance Wallet’s share slightly decreased to 73.2% and 67.7%, respectively.
Despite this, Binance Wallet remains the leader among other solutions in the market. Experts believe that the wallet’s dominance can be attributed to two main factors. The first, less obvious factor is commission-free trading, which the company announced on March 17, 2025. This promotion will last until September, contributing to steady growth in trading volumes through the cryptocurrency wallet over the past two months.
The second factor is the Alpha Points program, which was launched at the end of April 2025. This points system takes into account user activity within the ecosystem and is credited daily. Users are actively trading to earn these points, which also contributes to increased trading volumes.
Binance introduced its cryptocurrency wallet in November 2023. After rebranding in December 2024, the service was renamed from Web3 Wallet to Binance Wallet.