Meta plans to integrate stablecoins into its products, which could significantly simplify settlement processes. According to press reports, this initiative will reduce fees and make certain payments more advantageous. Meta is actively negotiating with several infrastructure providers, including a representative from Circle.
This is reported by Бізнес • Медіа
Negotiations with Infrastructure Providers
According to Fortune, Meta reached out to a number of infrastructure providers at the beginning of 2025. It is noted that the negotiations are currently in the early stages. The company intends to implement stablecoins to simplify and reduce the cost of cross-border payment transactions. The head of one of the infrastructure providers suggested that this would help optimize small payments to content creators.
New Recruitment of Specialists
It should be noted that Meta has not specified which stablecoin it plans to integrate. However, as reported by Fortune, the company is actively collaborating with Matt Cavin, who represents Circle, the issuer of USDC. He was hired by Meta as a strategic partnerships specialist in March 2025. Additionally, in January 2025, Ginger Baker joined the Meta team as Vice President of Product and is leading negotiations regarding the integration of stablecoins.
In 2019, Meta, then known as Facebook, launched the cryptocurrency project Libra, which was pegged to a basket of currencies, effectively making it a stablecoin.
This news about the launch of Libra and its scale, as 27 major companies joined the project, caused significant resonance among regulators in the U.S. and Europe. Later, Libra was renamed Diem, and in January 2022, it was announced that the project was being sold.