The hotel market in Ukraine is undergoing dynamic transformations that are changing both tourist flows and investment geography. The recovery of the industry is uneven; however, there is a steady growth primarily focused on safe regions, the development of domestic tourism, and the implementation of flexible accommodation models. This creates attractive opportunities for investors, as hotel real estate in Ukraine is viewed as a promising asset with high potential for long-term profitability, regional diversification, and strategic positioning in the post-war period.
This is reported by Бізнес • Медіа
Growth of Domestic Tourism and Hotel Recovery
Over the past year, the number of taxpayers working in the tourism sector has increased by 7%. However, this figure is still 20% lower than in 2021. At the same time, the tourist tax has risen by 23% and reached 273 million hryvnias. The largest contribution to the formation of revenues to the state budget has come from hotels, which account for over 66% of total revenues.
Return of Foreign Tourism and Development of Hotel Infrastructure
During 2024, more than 2.5 million foreign tourists visited Ukraine, which is 4.1% more compared to the previous year. This trend indicates a gradual recovery of international interest in Ukrainian tourist destinations. At the same time, in the western regions of the country, which are considered safer and have significant recreational potential, hotel real estate is actively developing. By the end of the year, the number of collective accommodation facilities increased by 96 due to the opening of new hotels and the resumption of operations of existing ones.
In 2025, the trend towards the active development of national hotel operators in safe regional centers and popular recreation and leisure areas is expected to continue.
This is a signal for investors: hotel real estate in Ukraine is a promising asset – in terms of long-term profitability, regional diversification, and strategic positioning after victory.