According to the results of a recent study, only 25% of companies in Ukraine intend to actively develop in 2025. Most enterprises are opting for a cautious approach or maintaining a stable strategy.
This is reported by Business • Media
Specifically, 20% of businesses plan to actively hire employees. Meanwhile, 39% of companies will limit themselves to selective recruitment, and 34% do not plan to change their staffing policies. Notably, 7% of enterprises indicated an intention to reduce staff in the current year.
Main Business Challenges
The key obstacles to doing business in Ukraine are considered to be the shortage of qualified workers, declining demand, and emotional burnout among teams – 77% of respondents expressed this view. Other challenges include a high level of tax and regulatory burden, the implementation of artificial intelligence and automation, finding new markets, increasing competition, cybersecurity and data protection, as well as adapting to new forms of work.
Prospects and Investment Plans
At the same time, the agricultural sector and manufacturing are seen as key drivers of growth in 2025. Following closely are construction, infrastructure, and production, while IT and technology rank only fifth in this context.
This year, Ukrainian businesses are actively inclined to invest in various areas, with the most focus on artificial intelligence, process automation, and team development. Only 10% of enterprises do not plan any investments. Among the most popular investment priorities are new products and services, marketing and promotion, as well as expansion into new markets.