Ukrainians, despite the fifth year of full-scale war and significant psychological pressure, demonstrate an unwavering high demand for personal and professional development. According to the research results, 81% of citizens believe that lifelong learning is key to career growth and adaptation to new conditions.
This is reported by Business • Media
The Advantage of Self-Education and Corporate Training
Education market analysts note that modern Ukrainians prefer the most accessible and flexible learning formats that are not characteristic of the classical education system. In particular, over 40% of respondents choose self-education through books, YouTube videos, and podcasts. Another 24% learn through corporate programs or take short-term online courses. Formal education, which involves attending university, remains relevant for only 10% of citizens.
The Value of University and Features of Choosing Fields of Study
The research also recorded changes in the perception of higher education. Only 25.9% of respondents consider university primarily a source of professional knowledge. For 24%, the main goal of education is to obtain a diploma, while another 12% see no significant value in higher education.
“The overwhelming majority (81%) believe that lifelong learning is critically important for career and adaptation to new realities.”
Regarding fields of study, Ukrainians most often choose to develop professional skills (33%), engage in activities for personal satisfaction (30%), improve digital literacy (26%), and enhance financial awareness (17%).
At the same time, the data also indicate alarming trends: about 23% of respondents have not acquired new skills recently, with the most significant decline in interest in learning observed among individuals aged 55–60. Young people aged 18–24 remain the most active and motivated group.
Recently, a national internship program for people aged 50 and older called “Experience Matters” was launched in Ukraine.